It's funny how the things from our childhood are permanently emblazoned on our brains. Marketers, of course, know this best. That's why they donate math books to schools that use M&Ms as counting props and give away and sell products to children in their schools; they know that brand loyalty is most assured if it's started young. We saw a preview for 'Herbie' yesterday, and I remembered aloud my fascination with Herbie as a kid. My mom pointed out that the marketers know how old I am and that our generation of Herbie-lovers will have a hard time saying 'no' to the movie.
Technorati Tag: marketing