While they don't source the study, they refer to a "recent one" that suggests that 32 million Americans now read blogs and "many thousands" write them. Hmmmm, a little vague.
Ask a taxi driver (I keep doing that) or the guy behind the jewelery counter at Macys what a blog is and fat chance that they know. To suggest that blogs have hit mainstream, the article is remarkably Blogs 101, i.e., describing what they are, how they gained their popularity (campaign and beyond) and so on.
Technorati Tag: blogging